Packard Motor Museum - Branding

Project Status – In Progress

Scope – Logo Design | Brand Development | Tagline Creation

We were brought on to help design a logo and establish a brand image for Packard Motor Museum that would portray the company's nod to a local historical auto manufacturer. An art deco concept and color scheme was adopted to tie the new company with the height of Packard's manufacturing promenence. This is being translated into a branding package and set of guidelines that can be used throughout their print and web media. More to come soon!