Billy Sims Food Group - Branding

Project Status – Complete

Scope – Logo Design | Brand Development | Tagline Creation

We were brought on to help establish a brand image for Billy Sims Food Group that would portray the company's American roots while they conduct business in Asia without being overwhelming. A plan to utilize the same color scheme as the U.S. flag while introducing a simple star was implemented. This translated into a branding package and set of guidelines that can be used throughout their print and web media. Our marketing tagline was also developed to convey their message of bridging gaps by physically connecting various nations via a distribution network and through a quality standard that can be enjoyed worldwide.